The new Alternative Rural School of Communication in Mutatá, Antioquia, opens a call for people who are currently developing a productive project in the COOFORTUNA, COOEMPRENDER cooperatives, or who belong to the community of San José de León. Registration open until December 31, 2020.
Do you develop a productive project in COOFORTUNA, COOEMPRENDER, or the community of San José de León?
The new Alternative Rural School of Communication in Mutatá, Antioquia will be a training space that will provide tools to create audiovisual productions designed to improve the presence and effectiveness of productive projects in digital environments such as social networks and WhatsApp. Members of the COOFORTUNA or COOEMPRENDER cooperatives, or people who belong to the community of San José de León, may participate with their projects.
The Communication ERA in Mutatá seeks to strengthen from the communication area the marketing efforts of productive projects that are the result of a commitment to the construction of territorial peace. This ERA will take advantage of the technological resources available to the participants and will train them in:
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Create or enhance your product brand
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Tell selling stories about your products
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Create stunning photos and video
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Disseminate content on social networks
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Interact with potential customers in digital media
Those interested should register through the following form and participate in the challenge What is behind my product? 25 participants will be selected to participate in the Communication ERA, and they will be chosen considering the creativity and resourcefulness with which they respond to this question.
Registration open until December 31, 2020 . Here are the instructions:
- STEP 1) Answer the question What is the story behind my product? through ONE of the following options:
- OPTION 1: Take a series of 3 photos and accompany them with a short text written by you
- OPTION 2: Record a video of maximum 2 minutes and upload it to any platform or social network. After uploading, save the post link.
- STEP 2) Send an email to [email protected] with your personal data and with the subject "Inscription ERA de Comunicación de Mutatá", and containing the following:
- If you chose OPTION 1: send the 3 photos + the short text
- If you chose OPTION 2: Paste the link of the publication you made on social networks in the email. Take a look at the example below.
The Communication ERA in Mutatá, Antioquia, is possible thanks to the Training Scholarships for Management and Audiovisual Creation in the Region "Imagining Our Image" - INI , as part of the National Stimulus Program 2020 of the Ministry of Culture.
